3 Simple Principles to Get More Engagement on Facebook
I don’t need more engagement on Facebook – said no one ever! Everyone loves engagement, and the more –, the better primarily because we can make a loose parallel that more engagement could equate to more sales.
This goes for anyone in any industry. Significantly, however, in network marketing.
More engagement on posts helps with social proof, audience reach, relationships, and more. The more people engage with your Facebook posts increase, and the more people are exposed to your content. And, we know this is a great thing.
So, this post is for you if you have seen a lull in those likes, shares and comments, or you are just looking to take it to the next level.
3 Simple Principles to Get More Engagement on Facebook
Just showing up on Facebook isn’t enough anymore. Experienced marketers know that you can’t just throw a bunch of posts out there and hope that something sticks. Audiences today are so inundated with content that network marketers need to find new ways to reach out rather than passively waiting for people to engage.
And the key here is engagement – two-way, meaningful, high-value conversations. Essentially, the ‘social’ part of ‘social media.
#1 Way to get more Engagement on Facebook – Valuable Content
We know you are probably thinking to yourself, ‘OK, we get it; content is essential. And, you would be right in that thought – but it’s bigger than that.
Content is Everything
Here are a handful of questions to ask yourself when posting new content. Please note: this applies to any content you share; video, written, images, etc. Regardless of the medium, it needs to ‘solve’ a problem.
- Is it helpful? Are you solving a problem?
- Is it specific, tangible, and a real customer problem?
- Does it deliver on its promise? Here’s the deal, we know you know the problem but does the advice show them how to solve it?
- Is it actionable? After reading the content, what can the reader go and immediately apply to their life?
- You are proud to share it.
One of the best ways to ensure that you deliver quality content to your audience is by using or creating a content calendar. When you can map out what your content schedule will look like, more engagement will follow suit. We have some great content already on our website about content, so that we won’t go into too much detail — but here’s the primary reason a content calendar will boost your engagement.
Having a content calendar will allow you to:
- Manage new ideas to execute
- Improve brainstorming and research (content and images)
- Build on content for future use
- Identify what’s working and, frankly, what’s not
- Plan out images to take/design/edit/filter
- Stay consistent
Action:
- Do yourself a favor, and spend at least 15 minutes today writing down the types of content you want to cover for the rest of the month.
- Remember, this is just a rough, off-the-top-of-your-head list for today.
- Include topics you want to cover, videos you want to do, images you want to create, etc.
Don’t put this off until another day – do it today.
Need help planning out your content? Check out my Impact Content Calendar here.
#2 Way to get more Engagement on Facebook – Reciprocate
Please do me a favor. Think back to the last time someone you don’t typically engage with commented or engaged in some way with your Facebook content. Now that you’ve thought about it go a bit further … When you went back to your newsfeed, we bet you started seeing posts from that person, right?
Facebook will always reward reciprocity. Why? Because it was designed as a social platform — meaning, be social!! Want more engagement on your posts? Engage more with others!
Now, let’s qualify with what that does NOT mean;
* It does not mean going through your newsfeed rapidly and liking everything you see.
* This doesn’t mean commenting to comment – be genuine, and mean it.
I think you get the drift.
Take the extra time to find people you are connected with and haven’t connected with in a while – and engage. This can be on any posts and videos – get out there with meaningful engagement, and the result will be more engagement for you.
Action: Spend 15 minutes today engaging with people you haven’t been social with within the last three months. A great way to locate these people (this can be easier said than done) is to go into your Facebook Messenger and scroll down until names are listed alphabetically — select the first names you don’t recognize. (even though you are ‘Friends’)
#3 Way to get more Engagement on Facebook – Authenticity
People will judge your brand based on how you engage with them on social media. So always be authentic. Take time to discover who you are and what you want to share with the world about that person. Know your social media brand voice (we’ll spend more time on this topic soon).
This is particularly important because 80% of people on social media choose to follow people and brands based on whether their content feels and sounds authentic.
People often unfollow for not having a ‘personality’ – don’t fall victim to this.
As social media expert Jay Baer has said:
“Don’t just give your customers something to talk about. Give them somebody to talk about.”
Action: Start a brainstorm sheet of everything you believe represents who you are. Then, on another sheet, brainstorm a list of everything you think your company is. Looking at both lists, which can be ongoing, find the parallels between who you are — and why the business you chose.
This information will help you start to clearly identify your ideal audience and what will translate best with them.
As always, I hope you found this helpful and would love to hear from you in the comments about your ideas for engagement or which ones you intend on applying to your business – today.
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