Back to School and its Impact on your Business
With different schools starting at other times, the back-to-school shopping season is longer than ever, giving you plenty of time to cater to this audience.
Everyone, from parents with young children to college students, will look for ways to save.
And all different types of businesses can share the profits, whether you’re a beauty consultant, clothing boutique, toxic-free products, or service provider.
Ideas to Attract Shoppers your Way!
Think outside of the box.
As I mentioned above, back-to-school shoppers are looking for ALL sorts of products and services. Of course, this includes brick-and-mortar businesses, but network marketers CAN take advantage.
Again, it’s all about your positioning.
Think about your products or services — who benefits?
Create a profile on how your products can benefit these shoppers during the back-to-school season.
Then, remember I mentioned positioning? Start creating content that revolves around this season. Speak to the parents and the students. Maybe you have the ‘Top 5 Ways to Keep a Dorm Room Cleaner than Ever!’ Or, perhaps you have ‘The Best Essential Oils to Help with Back to School Jitters.’
Whatever your product is, reverse engineer the customer’s need for your offering.
Back-to-School Shoppers are Influenced HUGELY Online
A 2021 stat by HubSpot suggests that buyers, during this season, are influenced by more than 36% of what they see online. Of course, many parents would love to stay away from the mall craziness — so create an offer they can’t refuse!
Using emotional buzz words is GREAT for this type of content;
- Avoid (the malls)
- Comfort (of your own home)
- Save (money and time)
- Satisfaction (guaranteed)
Remind these prospects that YOU are there for them.
Go above and beyond this season because let’s be honest — parents TALK. Wouldn’t it be great to be the topic of (good) conversation in the pickup or drop-off line?
And, let’s say that maybe they’re not ready to buy yet — that’s OK! Because if you start building this trust, authority and relationship now, we know that the holidays are just around the corner.
Back to School Giveaways
Having a giveaway could be an effective way to generate buzz and excitement around back to school. If you have the time and means to do so, consider running a giveaway that you can promote on social media. Using Stories, customer groups, or Reels are great spots for this too!
Perhaps you could put together a pack consisting of your top back-to-school products and give it away to people who engage with your content.
Get creative.
There are plenty of seasonal giveaways going on right now. Use them as inspiration for what to do (or what not to do) for your own business.
Are you taking advantage of the back-to-school buzz? Let me know what you have found helpful in the comments, and be sure to share with those you work with who could also benefit!
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