Telling your Story without the Results Yet
You’ve heard it already; Facts tell, stories sell, right? Of course. And so many incredible people have yet to share their story.
Or, they are unsure how to share it in a way that people will care.
Yes, there are some key points you want to include, of course — but it’s much simpler than you might think.
Why?
Because the story is about you.
And that makes you the expert.
Here’s what we know, everyone has a story to tell. And for this post, we will focus on crafting a suitable story for your social media. This can include Facebook, Twitter, Instagram, and so on. We mention this because your ‘bio‘ is where your story should begin.
In past, I have offered a free Facebook Profile Audit — and what I found was that most people had an empty or incomplete bio or ‘About Me’ section (crazy right?!)
But guess what? Anyone viewing your profile will, in turn, know very little about you. So, why would they want to connect with you? Chances are pretty good that they wouldn’t bother.
Character limits, emojis even spacing are all key in crafting your story for your Bio.
The little snippet displayed on your profile should tell you everything you need to know in a nutshell (Featured Photos included).
Using a notes section on your mobile phone is one way I recommend as a way of writing your Bio first before posting. Platforms like Instagram and Twitter, for example, won’t allow you to make spaces on the profile itself but will if you copy and paste from notes to your platform of choice.
What does your Bio say About you?
Does the glimpse into your story through your profile entice you to want to get to know you any better? Do you appear like someone you would want to get to know? Maybe learn from?
Having an updated mini version of your personal story in your profile is so underdone. And, as network marketers, you should always be looking for a way to stand out, right?
Please note your story is not your network marketing company. It is more than likely your vehicle for changing lives and earning income, but the link has no place on your profile.
Especially not the first thing someone visiting your page is going to see.
Areas you Should Cover when Developing your Story.
… even without your desired results yet.
Results sell; we get it. And, most people, unless they’re a few years into their career, have a super amazing income story to share. However, why doesn’t the stay-at-home mom earning $500.00 a month extra for her home blow you away? Or maybe the grown man who has finally been able to pay off his student loans. Or, how about that young married couple who earns enough to travel together several times a year.
These stories matter too (and often more than the big ones), and how you position them matters.
Let’s assume you just joined your network marketing company a month ago. You approach one of your friends about your business, and they seem relatively interested. But then, the dreaded question comes … ‘so how much have you made so far?‘
Sound familiar?
It is possible that it was in this stage you found yourself a little tongue-tied, maybe you went into excuse mode, or started talking about this person you know who made a million a month, etc. Please, stop this. Yes, in some instances borrowing a sponsor’s story is compelling. But not always. After all, this is your friend they already know, like and trust you.
We want to suggest you do this one main thing …
Share your vision. Tell them where you’re going!
Too often, people are quick to edify someone elsewhere; starting with ourselves is optimal, especially in hot, warm and lukewarm markets. And, since most people involved in network marketing only want to earn an extra $500 – $1000 a month, there is no need for a significant number to drop.
The following list are six things you want to ensure you cover in your story or share;
- Who are you? (Share a little about you and what you do full-time, similar to a mini-bio)
- Why were you looking for an opportunity? (extra income, time freedom, travel, etc.)
- How did you find your business? (online, a friend, saw an ad)
- Why did you join? (be authentic – what had you make that decision)
- What results have you seen, or where are you going? (results peak interest, don’t have a success story yet? Borrow one from your sponsor or team; show people who you are working with)
- What has excited you the most? (the vision you have, goals, things you can do, etc.)
Spend some time answering these questions for yourself, and you will find the more you tell it, the easier it becomes. It may require a few tweaks in some instances but learn and adjust. You have a story to share — it’s time you focus on telling it to more people, more often.
Let me know how I can help serve you in future!
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